Search evolution over the years, delivering 5b inspirational searches each month [source]
Evolved Searching on Pinterest (2020-2022)
With an exceptional cross-functional team, I developed and delivered a long-year vision, and yearly strategies and roadmaps for Pinterest Search.
Over this time, Search has launched a mix of user-facing and ML products to evolve Pinterest’s search landing page, search features, and search results page.
As a result, Pinterest saw searching exceed 5B monthly total searches (a 2x increase over this time period)
Screenshot of the first ad on Instagram, run by Michael Kors (source)
Launched Instagram Ads (2013)
I served as the analyst on the founding team that launched Ads (for the first time ever!) on Instagram. Specifically, I guided the launch by delivering insights on ad serving performance, user engagement patterns, and user sentiment on the initial introduction of sponsored posts on Instagram.
At the time, this launch unlocked and generated millions of dollars of revenue for the business. Today, well.. the rest is history :)